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How to launch online ticket sales

A launch checklist for organizers: prepare the event, configure tickets and payments, then test the complete guest journey.

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Prepare the essentials

An event date, venue or online format, and a clear description.
Ticket categories, prices, quantities and cancellation terms.
For paid tickets, an account with a payment provider available for your organizer.

Set up the sales journey

Create the event

Enter the event details in the organizer dashboard. Check dates and the timezone before sharing a public link.

Add tickets

Set each category’s name, quantity and price. Explain the differences between categories in the event description.

Connect payments

For paid tickets, complete the provider connection and verify account activation, supported currency and checkout availability.

Publish the page

Open the public event page on mobile and desktop. Make sure guests can understand what they buy and how to contact you.

Run a controlled test

Use a separate test event for free registration and ticket scanning. Test paid checkout through the provider’s supported test mode where available; do not assume a free order verifies paid checkout.

Before your first campaign

The page opens on a phone and displays the correct date and ticket prices.
The order status, confirmation and ticket delivery agree with the completed action.
The entrance team can find the event and scan its test ticket.

If something goes wrong

Payment is unavailable

Check the provider connection, account status, currency and event settings. Save the order identifier and error details before contacting support.

A guest cannot find a ticket

Find the order, verify its status and the address entered at registration. Do not create a second paid order until the first is checked.

FAQ

자주 묻는 질문

Do I need a developer to start?

You can use the event page and dashboard without building your own website. Custom integrations may require development.

Does a free test verify payments?

No. It checks registration, ticket delivery and admission. Payment acceptance requires its own test using the connected provider’s supported workflow.

What should I measure after launch?

Review visits and campaign sources where configured, completed orders, sales and attendance. Compare equivalent events and date ranges.

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