Tracking ticket sales sources and the effectiveness of marketing channels

Track where your customers come from, which marketing channels generate sales, and analyze the effectiveness of each campaign. The system allows marketers to see data on sources, UTM tags, and promo codes, helping to make informed decisions to increase ticket sales.

Traffic source analysis

Identify which advertising campaigns, social networks, or external platforms bring visitors to your event pages.
Receive reports for each source separately.

UTM tracking

Connect UTM tags to your advertising campaigns and promotions.
The system automatically accounts for UTM tags when purchasing tickets.
Convenient analytics for marketers and organizers.

Promo codes as a source of sales

See which promo codes were used to purchase tickets.
Analyze the effectiveness of promo codes within various campaigns.

Detailed analytics and reports

Receive summary reports on sources, channels, and promo codes.
Data visualization: charts, tables, sales dynamics.
Export data for external analytics and presentations.

Convenience for internet marketers

All data is structured and available in one interface.
Quick report generation for selected channels and periods.
Ability to filter data by events, ticket types, and promo codes.

Frequently Asked Questions

General information about tracking sources

Why track ticket sales sources?

Source tracking allows you to understand which advertising channels, partners, or campaigns generate real sales and which do not. This helps optimize the marketing budget and increase revenue from events.

What data can be seen about visitors and purchases?

The system shows the traffic source, UTM tags, used promo codes, date and time of purchase, number of tickets, total amount, and conversion from each campaign.

UTM and advertising campaigns

How to use UTM tags to track sales?

You add UTM tags to the links to your events in ads or newsletters. The system automatically records UTM upon ticket purchase, allowing you to accurately see the effectiveness of each campaign.

Is it possible to analyze the results of multiple UTM tags simultaneously?

Yes, you can filter and compare different UTM tags in one report to evaluate conversion and revenue by channels.

Does the system show not only sales but also page views with UTM?

Yes, you can see how many users came from each UTM, how many of them purchased tickets, and what the conversion rate is.

Promo codes as a source of sales

How do promo codes help track sources?

Each use of a promo code is recorded in the analytics, allowing you to see which promotion or campaign led to the sale. This helps assess the effectiveness of marketing campaigns.

Can UTM and promo codes be combined for analytics?

Yes, the system shows which promo code was used along with which UTM tag, allowing for precise linking of the sale to the traffic source.

Detailed analytics and reports

What reports are available to marketers?

You can receive summary and detailed reports on sources, channels, UTM tags, and promo codes. Graphs, tables, sales dynamics, and conversion rates are available.

Is it possible to export data for external analysis?

Yes, reports can be exported to Excel, CSV, or PDF for use in third-party analytics systems.

Can the effectiveness of campaigns for different events be analyzed simultaneously?

Yes, the platform allows filtering and comparing data across any events and periods to see the overall sales picture.

Features for internet marketers

Is the platform suitable for marketing analysis?

Yes, the interface is tailored for marketers: convenient filters, data visualization, and the ability to quickly generate reports on sources and channels.

Can conversion from different channels and advertising platforms be viewed?

Yes, the system shows how many visitors from each channel made a purchase, as well as the total revenue from each source.

Can repeat purchases and the impact of promo codes be analyzed?

Yes, the analytics take into account repeat purchases and the use of promo codes, allowing for the assessment of campaign and promotion effectiveness.

Can reports be automated?

Yes, you can set up automatic report generation for selected events, sources, and periods to receive up-to-date data without manual collection.